we had functional fatigue

Somewhere along the way, “it tastes good” stopped being a reason to enjoy something. We were exhausted by the beverage industry. Gut health. Cortisol support. Focus. The flavor is fine, but what does it DO? Here’s the thing, 47% of US adults say they’re overwhelmed by the wall of functional beverages, and it jumps to 56% for 18-24 year olds. We don’t claim to fix anything...except for maybe that sh*tty juice option disguised as an adult beverage.